The CRM of the future (not just the tech, but the strategy, culture, and the business models of how you make money from customer relationships) has to be squarely about solving for the end customer and creating deep loyalty and emotional bonding.
Read MoreI believe there are four types of product leaders in high-tech companies: Starter, Scaler, Steward, and Sage. Each type has different skills, mindsets and predispositions. Hiring managers and CEOs will do well to reflect on who they actually need before they begin the recruiting process for product managers or product VPs.
Read MoreIn the universe of digital projects initiated and funded within a large enterprise, some are transformational, some incremental, some chimerical, and a subset of the first eventually degenerates into misadventures. The real question is do you know which is what at any point in time.
Read MoreA horror story of an enterprise-wide systems transformation program seen from both sides of the table (software vendor and client). Inspired by real events.
Read More“Are the dogs eating the dog food” is a widely used metaphor in board meetings, but has a deeper subtext often left unexplored.
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