The CRM of the future (not just the tech, but the strategy, culture, and the business models of how you make money from customer relationships) has to be squarely about solving for the end customer and creating deep loyalty and emotional bonding.
Read MoreA horror story of an enterprise-wide systems transformation program seen from both sides of the table (software vendor and client). Inspired by real events.
Read MoreThis is a strategic and transformational deal with a lot of upside for both parties.
Read More