Collections

Posts in Data/AI/ML
The Transformation of Analytics into Intelligence

For almost two decades (1990-2010), Analytics was more or less synonymous with reporting and cool dashboards for executives.  No longer is this true. The new analytics stack has come a long way and has more budgets, heft, and power than ever before. Analytics has now morphed to Intelligence and comprises of mission critical systems and services with a clear mandate to generate new revenues and profits.

Read More
The Six Funnels of the Buyer's Journey

Every enterprise needs to master the six funnels of the buyer's journey transcending discovery, engagement, purchase, usage, and expansion. Data, intelligence, and software are critical to navigating buyers through these funnels in the most effective way, and in the fastest period of time, with minimal friction and maximum throughput.

Read More